Act that you use humanity, whether in your own person or in the person of any other, always at the same time as an end, never merely as a means.
– Immanuel Kant
The Benefit Corporation legal form is the most advanced business model in existence today, this is because it claims to aim for acommon benefit while carrying out its daily activities.
However, a Benefit Corporation shall not be confused with a social or non-profit company: being a Benefit Corporation requires a complete business model transformation and corporate identity update, to adapt to the challenges of the new Millennium markets, to stand out in the marketplace and, at the same time, to enable the new ruling class to embrace higher purposes than mere financial gain.
In addition to profit, in fact, the aim is to produce value for shareholders and stakeholders revolving around the business system (customers, suppliers and workers), for theenvironment, and for the territory in which it operates.
Every activity undertaken by the company is evaluated according to parameters that take into consideration the delicate balance between the interest of the company and those of the community, giving rise to the global movement of “Purpose-Driven Business.”
This is because the goal of the company is being replaced by a new economic paradigm that requires for the evaluation of a firm to include not only its economic performance but also, and more importantly, itspositive impact on society and the planet, triggering a virtuous circle of exchange that includes the biosphere, society and the enterprise.
The Benefit Corporation paradigm changes the standards of a traditional corporation, enhancing them in purpose, accountability and transparency. Specifically:
In order to meet the transparency requirement, the Impact Report document is prepared in which, in addition to traditional reporting, the results of the actions stated in the Benefit Corporation’s intentions are added.
Therefore, we believe that companies have a definite obligation: to change the paradigmthat has generated the current socio-environmental situation, redefining the very concept of “production.”
It seems clear that the company, understood as a production system, cannot continue to look on with indifference to issues generated by an old value system, which has now collapsed, because there can only be prosperity if all parties involved prosper.
Since the company was founded more than 10 years ago, our vocation has been to improve the conditions of people’s well-being from a holistic perspective, related not only to our customers and end consumers, but also to the people who work with us, society and the planet.
That is why in 2021 our corporate growth path naturally led us toward achieving a prestigious milestone: in December of that year we officially became a Benefit Corporation.
A goal sought and desired, in line with what we have always been but for which we feel the enormous responsibility. Our commitment is expressed in the very name of our first four-year Strategic Plan:“Futura” is a creature, a birth and with it brings joy but also commitment.
“The Future is our Legacy” is our pledge of commitment to concrete actions to contribute to the evolution of a new model of doing business that puts Man and Nature at its core as members of the same system, a system called the World.
Alsa Lab is committed, with Futura, to creating a future worth living, and to do so, acts on the present Improving the lives and well-being of all stakeholders involved, as our actions today create what will be Tomorrow, a tomorrow that we wish to deliver into the hands of new generations with confidence and pride.
This mission is enshrined within Alsa Lab’s corporate purpose, a statementfollowed by concrete actions, declined in numerous projects that will come to life from now on and throughout the company’s future to create economic, social, cultural, and environmental values.
Our kid, they will be born and will not be afraid
And who knows what they will be like tomorrow, son what roads they will walk, what they will have in their hands
They will move and be able to fly, they will fly on a star
And if it’s a female, her name will be
Futura